Marketing/Sales Strategy and Product Development

�       Marketing and Product Development

o        Determine target market and their requirements

�       Residential / Consumer

�       Business / Enterprise

�       Wholesale

o        Define Product, service features, functionality and CPE

o        Develop value proposition for the product

o        Provide competitive analysis

�       Pricing

�       Target Market

�       Features and Functionality

o        Develop marketing material for Sales

�       Sales Strategy

o        Analysis of Direct Sales Strategy versus Agent Program or Both

o        Develop and provide Sales/Agent and Customer Training

o        Consult on privacy considerations (�Do Not Call List�)